12 Things You Really Should Know About SEO

1. Content. Content. Content. Efficient, professional, optimized Copywriting is the single, most essential factor in any SEO campaign. Search engines index websites based on the content found on every page of the website. With a thorough understanding of the language and grammatical conventions combined with intensive study, to discover and exploit the market focus, 1 can move a website to the upper echelon of the “SERP’s” (Search Engine Outcomes Page) in a methodical too as ethical manner.

2. Analyze Internet Logs. Measure everything, at least twice, and then check again. Whilst I could be the first to say that many of the procedures that make up website optimization are much more art than science, 1 requirements to take a very scientific approach to the results of the effort. This is completed by methodically keeping a record of, and making an analysis of the sites web logs. There are a number of specialized software which make the job easier but at the bare minimum, one needs to maintain a close eye on the web site visitors and their activity whilst on the site. No matter how well planned the technique, it is largely theoretical until proven by the outcomes, which can only be measured by the logs, and a thorough analysis of their content.

3. No 1 can guarantee a #1 ranking on Google, or any other search engine. Those who promise such feats will either optimize for such vague search term phrases (such as, “green stunted widgets with purple Polka-dots and icing”) that no 1 will ever likely look for, or they are making a false claim, which they have no intention of keeping, or they have an inside edge at Google, some thing which they will loose, quickly, when the honest folks at Google discover out about it. The other option, that they’ll take the funds and run, is worth mentioning here but I’ll be polite.

4. Some things are just plain silly. You do not want to submit your website to 50,000 search engines. Businesses which provide this service are suspect, at greatest. 85% of the search outcomes on the net come from 1 search engine, which, should you have 1 link from an established website, or better yet, a directory, will locate your web site just fine, on it is own. Four (4) search engines account for over 90% of the traffic on the internet. As for any supposed benefit which may accrue from being listed in an obscure search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 hits per day; well, you figure it out.

5. SEO isn’t Pay-per-Click. While no one would argue the effectiveness of obtaining increased traffic and sales, through a well planned, pay-per-click campaign, the fact remains that the conversion rates are generally low and they cease the moment the “pay” stops. With a well planned and executed SEO campaign, although outcomes may take a bit longer, they continue to produce, and in fact grow, long after the work is carried out and paid for. Really often we have found that after a thorough optimization of a site, only minor adjustments are needed on an ongoing basis, primarily related to new content and/or new items of sale or service.

6. SEO is not witchcraft, Druidism, shamanism. Neither does it require any special chants, ceremonial fires, or vestments, though some of us do like to howl at the full moon, on occasion. You can find no “Top Secret” practices which a reputable SEO can not tell a client, a judge, or his mother, for that matter. The really nature of the web has often been cooperative and there’s nothing about SEO that can’t be learned, with a heavy dose of time and funds. A reputable SEO firm will give you an item per item breakdown of just where the cash goes. Be wary if you sense a secretive atmosphere or any unwillingness to answer questions. Although you can find technical points which may take some background to fully comprehend, if 1 has a solid overview of the whole scenario, a simple explanation should be simple sufficient to come up with.

7. Do-it-yourself SEO. Yes, you’ll be able to execute your own SEO campaign and locate a reputable SEO firm to aid plan and organize it for you. About one half of my own clientele do some part of the actual work themselves, or have their in-house dedicated personnel do it, after discussion of the objectives and aims of the business/website, a thorough website analysis, comprehensive search phrase study, and focused instruction on the methods and means of achieving high SERPs. These preliminaries are followed up with a detailed program of suggestions and strategies which the client can then implement themselves or hire other people to perform. Average savings; 30-40%.

8. Phased Implementation. Although several businesses spend thousands of dollars per month on Search Engine Optimization, an alternative is accessible which will pay dividends to you in increased sales and leads without the high initial investment. The most crucial consideration would be to have a reputable firm handle the initial evaluation and suggested optimization planning first. The trial and error technique will price a lot much more, within the lengthy run, with or with out the desired result. After studying the plan and establishing a workable spending budget you might implement the plan as finances allow.

9. Keep in mind the old saying, “If it sounds too great to be true, it possibly is.” By no means was this much more true than within the realm of SEO. Although concrete and measurable gains will often come from a well thought out and executed optimization technique, the internet is a competitive media and we all wish to be number one. Accept that a steady upward movement, over time, will place you worlds ahead of a flash followed by a crash.

10. A thought to ponder. At stake, within the race for the top, is the really existence of your website, your business, and really possibly your reputation. Beware of any “shortcuts” or much less than ethical schemes that anybody may suggest to further your company goals. When it is all said and done it really is you, the company owner, who bears the responsibility for any organization or individual you hire. Insist on understanding exactly what the strategy is and what steps are being performed to implement it. If it appears, in the least, suspicious, ask for and get an explanation. In this case, not just is Ignorance not bliss, it could very well be the beginning of the end for your company.

11. All incoming links aren’t developed equal. Both the relevance to your line of company and website subject matter and the PR value of the incoming link decide how beneficial they’re to your own PR ranking. With Google starting the trend, nothing new there, and most of the others following close behind, the days of grabbing all the inbound links, in any way possible, are gone. Not only will low ranked and/or irrelevant inbound links not assist, they’ll, in reality, trigger a penalty. Link farms, free-for-all link schemes, automated link accumulation software, or any other fad that does not carefully screen the links and websites they’re coming from will, inside the lengthy run, do much more harm than excellent.

12. It is much more than just facts and figures. The relationship between an online company and SEO is, maybe, one of the closest of business relationships. To be able to be efficient, a SEO must know not only the facts and figures pertaining to the endeavor, but s/he must know something of the dreams and aspirations of the business principals. Issues which don’t usually come out in a prospectus are often invaluable info when searching for the “right fit” into the complex world of the web. My own clients occasionally ask, as a result of the frequency of my calls and email inside the early phases, “Am I your only client?” I generally laugh and say something to the effect that until I know your enterprise almost also as you do, yes, you’re the only 1 that counts.

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