A Few Online SEO Tactics Lawyers Must Steer Clear Of

Along with a short amount of time and fierce competition, fooling around with inadequate web-based marketing techniques is inadvisable. Having experience and trial and error, I present to you several online marketing strategies for lawyers that everyone needs to stay away from..

1. Flash websites – Search engines like Google can’t crawl Flash well. This means your gorgeous, website crafted in Flash won’t show up in search engine results whenever individuals are looking for your practice. That’s just too large a market to block yourself from. Adding some flash components on specific parts of your law firm’s site can be alright (I would recommend getting a competent search marketer to look over the flash implementation to be certain), but don’t build the full website in flash.

2. Comment Spamming on Blogs – Comment spamming requires linking to your site by making pointless comments on various other legal sites, legal blogs, and content. From a technical perspective, this is a waste of your time. The majority of or your comments will probably be moderated by the owner of the website and never put up. Those junk comments that do get displayed will in all likelihood be “nofollowed” meaning the search engines will not provide you credit for the backlinks. If you leave a worthless, generic comment, it is not very likely people will make an effort to return to your website making your work a waste of time.

3. Not Keeping An Eye On Your Law Firm’s Identify – Along with the arrival of Tweeting, Facebook, and real-time data sharing, not being able to keep an eye on your firm’s name on the web is a significant mistake. I should not have to say to you that your reputation is one of, if not the most, crucial assets you have as a lawyer. It’s vital that you construct notifications to ensure you know when your name is talked about and can respond appropriately. Employing a free service such as Google Alerts lets you to setup automatic email alerts that are provided whenever content is released on the web concerning you or your firm.

4. Failing To Study The State Bar Advertising Guidelines – I don’t need to inform you that attorneys are kept to a distinct standard regarding ethical advertising. Given that each state bar establishes it’s own ethics regulations, it is essential that you take the time to discover what is allowable and what is not. Do not give this critical task to your marketing and advertising firm, it is not their bar license at risk if anything goes wrong.

5. Not Using Analytics Software – If you are not measuring the results of your firm’s website with a free, robust analytics software such as Google Analytics, than you just aren’t going to be in a position to play with the big boys. In order to progress, grow, and make vital changes to your strategy you will need to understand what has happened, what has been effective, and what hasn’t. You can not do this without an analytics software. There is no defense not to work with one considering one of the best programs out there, Google Analytics, is free of charge. Get this set up right now and take 20 minutes to find out how to use it.

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