Google Vs Yellow Pages – What’s The Score?

The Yellow Pages is a household name, being ubiquitous in every home since before we were born. However, the Internet is slowly taking over their place. The Yellow Pages wants the people to know that they are still effective as opposed to their Internet driven counterparts, but of course, the online team says otherwise. In this battle between Google vs Yellow Pages, which of them is in the right? Which is really better?

In an attempt to answer these questions once and for all, Melbourne SEO services went out the streets of Melbourne and conducted a survey with questions like the following: “How do you search for products and services you need?,” “What search engine do you use most?” and “How often do you use Google?”

As the results were tallied, the answer was obvious. Google has the upper hand with 53.85% of respondents stating that they haven’t touched the Yellow Pages the past year, while an overwhelming 100% said they used Google every day. What do the Yellow Pages have then in this Google vs Yellow Pages battle? Nothing much really. This survey is an example of one of the best marketing viral videos Melbourne SEO services has conducted, so be sure to check it out and vote for it to help spread the word.

Unfortunately for the Yellow Pages, this survey is but the tip of the iceberg. According to SuperMedia (the Yellow Pages of The United States), there has been a steep decline in profits for the year 2009. This trend will most likely continue for the following years to come as the Internet slowly takes hold of all information.

It is clear that in the Google vs Yellow Pages war, Google has the upper hand. If you compare, looking up something using a fat yellow book that squints your eyes or typing what you need then instantly getting the results you want, which would you prefer? Although admittedly, the Yellow Pages are here to stay, the question is, how long? There will still be users of the Yellow Pages, but how long will they survive? As long as there are people who still use the Pages, it will stay, but with the rapidly depleting number of users, the end for them is fast approaching.

People don’t really care what the differences between the two are, the ins and outs, how they work and what not. All they care about is getting the results they need in a blink of the eye. Simple and easy, without fiddling with pages. If you were to take a stopwatch and record the time it takes to make the same search using both media, almost always will Google win. That is of course, unless your Internet connection is working at a snail’s pace and what you are looking for is named “Aaron’s”, then the Yellow Pages would most likely win.

And so, it seems that Google has a firm hold over the Yellow Pages in the race for being the premier hub for information and resources. If you look at the way things are going, if book overall are threatened by the coming of the iPad and other technological wonders, what hope does the old Yellow Pages have?

If you want to know more about google vs yellow pages, visit www.melbourneseoservices.com today for more information.

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