Here’s The Proof – I Will Show You That You Can Outperform Pay Per Click Response Rates By 2500% Using Organic Search Engine Optimisation

I thought I would go with something that may seem quite controversial to a number of you, with this being the first entry for my new site . I am talking with business owners who are very frustrated with Pay per click advertising every day. Concerned at the cost, unsure of the result it delivers and having no idea as to what to do next with their online presence.

The answer in my opinion is simple but let me cover a few points first:

The results from our Pay per Click marketing has been declining for some time however the cost to run our campaigns has almost doubled. So over the course of the last few weeks I have been doing a great deal of research into Pay per Click advertising and whether we should continue using it in a number of our businesses. What is the best method to deliver us the best return for our investment.

In addition to researching Pay per Click we have been actively focusing on Search Engine Optimisation, using our own internet marketing techniques to drive and improve the positioning of our own websites. The results have been quite exciting in that we have see our sites improve their front page positions by over 3 spots. Now this may not seem much but when you review the impact this has on website activity and click throughs you will be surprised.

Around 50% of the people searching for your business or service will go to your site if you hold the First position in the major search engines .

* Position 1, approx 50% * Position 2, is less somewhere between 12% and 19%, * Position 3, between 11% and 18%, * Position 4, between 7% and 15% * Position 5-9, between 2% and 4% * Position 10, approx 3%

So let’s compare that with the clicks or traffic that Pay per Click advertisements attract:

* Sponsored ads at the top of the search page attract between 2% and 4% of Clicks * Sponsored ads on the right hand side of the search page attract between 1% and 2% of Clicks

So lets look at the numbers. A number one ranked website will attract over 25 times the amount of traffic or viewings or clicks that a Pay per Click advertisement will. So if you are spending $1000 a month on PPC and that generates 100 click throughs to your site, a website that ranks number 1 will get over 2500 clicks. You don’t need to be a rocket scientist to work out where you should be investing your money – Organic Search Engine Optimisation!

Some of you reading this may disagree and that is fine. However if your someone who is spending significant amounts of money on PPC and some of you are then it may be a good time to re-evaluate. Look at investing some of your funds into Optimising your website more effectively.

If you are using Paid Online advertising and want better results, take advantage of Heatley Gilmore’s FREE Website Evaluation and SEO Report . Just enter your details to see how you can be improving your Internet Marketing instantly.

Enter your comment here