SEO Strategies – Getting At The Top

The chief objective of every webmaster and SEO is to feature in the top positions in search results. These positions attract the most number of clicks and this is the cheapest method. Though it is good to be on the first page of search results itself , the top position is aimed at, since these positions get nearly 42% of the clicks. This means that every second person looking up a keyword on a search engine will opt for the first result. Hence an SEO activity aims for the first position.

We can think of reaching the top position of search results only for the keyword our page is associated with. Getting to top results for numerous search phrases or keywords is a highly unrealistic goal. This means that a page can be associated to only one keyword or in rare cases, a few. Hence keyword selection is the first step in any SEO project. It is not next to impossible to reach top positions for any relevant keyword.

Many websites are of high quality content and have years of authority. It is difficult to dominate these websites through conventional approaches and in a short period. Therefore, the focus should be on selecting keywords with weak competition. It is also important to consider the volume of searches associated with the keyword. Even if your page reaches the first position for a very uncommon keyword, you will not see an increase in your traffic.

Having many aspects to it, the ranking algorithm is very complex. A page’s content is something under consideration in page relevancy. The page should be of good quality and unique rather than copied or duplicate content. This will fetch a higher rank. The second important factor is the number of backlinks to a web page. More number of backlinks means interesting and unique content. Each click on a link to your page acts like a vote and helps in achieving a higher rank.

Google is the most sought after by SEO activities among all search engines. This is because it has the largest market share. It also produces relevant results in that, the pages are of high quality content and have many backlinks. Hence the approach here is simple. Be unique and classy in your web content and promote it to acquire backlinks to get up the ranks.

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