Three Effective Brochure Design Tips

Have you ever thought that a pamphlet can be one of the most influential of all your selling materials?

It is a simple piece of paper but the initial impact that your brochure produces is profound. If it’s shabby and unpresentable your prospect is left with the same feeling. This will weaken your business development.

Having a pamphlet professionally designed and published is a key to success in a packed market. Taking the time to make sure that your pamphlet delivers all the key information in a way that is easily figured is something that only a professional can do.

If you are just getting started in business you may be tempted to do your pamphlet yourself. When I first started in business I did everything myself – not a smart choice. That is why it took me 12 years before I was even relatively successful. Heed my warning – go professional from day one on your marketing materials. They are an investment and not an expense. Professionally created materials will deliver you customers and the cash flow to follow – the reason why you are in business.

A booklet has to use eye-catching design. It has to be brief in terms of the content and last but not the least, it must be successful in enticing people to make that call of action.

Here are three key design principles to follow when creating a pamphlet. Use them and you will see your results flow.

1. The cover:

The cover is your sales rep. Pamphlets are quite inactive tools and you are not often able to ‘walk’ people through your brochure. So you need to excite people to read further. The cover is the beginning point so must be inviting and sharing the KEY values of WHY someone should read further. It should answer the WIFM question – What’s in it for me.

A great design company will show you at least three to four cover designs for your leaflet. Take Apart these designs to examine which excites you the most. Ask your acquaintances their opinion. Does the cover answer the question WIFM? If it doesn’t energize and answer the WIFM question, then skip to another design that works or get it redesigned. Taking the time here to get it right will pay bounties later.

2. The Content:

Once they are past the front over then the content has to become the salesperson. So once again, the pressure is on to be great. Do not opt for cheap inept content writers or ask the designer to write the content or worst still do it yourself. Instead make sure that a professional copywriter is doing the work. If your design company does not have a copywriter then hire one yourself.

Determine that all the key questions that a likely customer will have about your merchandise are answered in a way that gets them to call you for more information. Do not go into ‘overkill mode’ and inundate them with too much data at this point in time. Remember the brochure’s job is to excite and get people to call you.

3. The call for action:

If your likely customer has read the pamphlet then you have done a great job. All you need to do now is give them a compelling reason to contact you NOW.

Having things like a free call 0800 or’00 number clearly presented (in big letters) can make a essential difference. Having an email address is a clear bonus. Make sure these two are distinctly placed in large clear type.

Even give your customers a special coupon on the leaflet or reference code can help. But above all, ensure that you add a clear call to action. One way to do this is to readdress the KEY value of your service to your prospect in a way that will get them to take action. Remember value is everything. People only buy something that is of value to THEM.

4. The piece that got missed:

I did this on purpose and only said there were 3 points. Well the last point is the one that can get overlooked. It is the ‘dummy’ one. Have you checked that you have these on your booklet:

Phone number | Fax number | Email address | Web address | Country of operation | City / area of operation | Company name | And have you proof read for typo and grammar errors?

Discover how creative Brochure designs can accelerate your business growth using qualified Graphic Design professionals.

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