Why A Blog Should Be The Cornerstone Of Your Lawyer Marketing Efforts

If a lawyer asks me how to use Facebook, Twitter, and other social media services to generate more clients, one of the first things I ask is if they have a blog. Even though social media can be very powerful promotional tools, having a blog gives you something to promote.

Advertising for lawyers with your blog: How fast can I get results?

Everyone likes the idea of the get rich quick approach. Who wouldn’t want a big return with minimal effort? However, this isn’t the nature of social media. Just posting an update on a social media site won’t provide the depth that a blog does. In my opinion, one of the best ways to leverage social media is to share your blog posts with others.

When your efforts at lawyer marketing are nothing more than quick comments on social media sites without any substantial contributions of your own, you shouldn’t expect a great return as a result.

Writing a blog and posting frequently will provide you with two advantages in social media communities:

1. The ability to share your blog with the social media community. By offering your ideas and thoughts, people will learn more about what you have to offer. This will drive traffic to your blog where they will be more likely to inquire about your services.

2. People will come to respect your expertise. Posting your thoughts and professional opinions on a blog will help you develop a reputation as a thought leader in your field. Status updates or short comments will not achieve the same level of respect.

One thing to think about is that you still have to put forth an effort to produce great content with your blog. If you write thought provoking material, you will see success in the promotion of this content through social media outlets.

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